| 書(shū)目名稱 | Programmatic Advertising | | 副標(biāo)題 | The Successful Trans | | 編輯 | Oliver Busch | | 視頻video | http://file.papertrans.cn/760/759852/759852.mp4 | | 概述 | One of the first detailed books on the trending topic of digital marketing ?.Offers implementation oriented guidance for advertisers, media sales and media consultants.Provides a comprehensive underst | | 叢書(shū)名稱 | Management for Professionals | | 圖書(shū)封面 |  | | 描述 | .Thisfundamental guide on programmatic advertising explains in detail how automated,?data-driven advertisingreally works in practice and how the right adoption leads to a?competitive advantage foradvertisers, agencies and media. The new way of planning,?steering and measuring marketing maystill appear complex and threatening but promising?at once to most decision makers. Thiscollaborative compendium combines proven experience?and best practice in 22 articleswritten by 45 renowned experts from all around?the globe. Among them Dr. Florian Heinemann/Project-A,Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. MarcGrether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,Arun Kumar/Cadreon, Dr.?Ralf Strauss/Marketingverband,Jonathan Becher/SAP and many more great minds.. | | 出版日期 | Book 2016 | | 關(guān)鍵詞 | Big data; Data granularity; Internet marketing; Realtime Bidding; Realtime advertising; Sell-side platfor | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-25023-6 | | isbn_softcover | 978-3-319-79721-2 | | isbn_ebook | 978-3-319-25023-6Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer International Publishing Switzerland 2016 |
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