| 書目名稱 | Products and Process Innovation in the Food Industry | | 編輯 | Bruce Traill,Klaus G. Grunert | | 視頻video | http://file.papertrans.cn/760/759332/759332.mp4 | | 圖書封面 |  | | 描述 | Innovation in new product development is a key factor indetermining the success of a food company yet the area is fraught withrisk, withfailure rates in excess of 90% being common. Using aseries of 12European cases studies, this book examines theinnovation processfrom agriculture through to retailer. Each examplehighlights adifferent aspect of innovation, and the lessons that canbe learnedfrom experience. It considers the important role thatmarketing aswell as technical aspects play in the process. | | 出版日期 | Book 1997 | | 關(guān)鍵詞 | Seafood; agriculture; amines; food industry; processing | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4613-1133-1 | | isbn_softcover | 978-1-4612-8433-8 | | isbn_ebook | 978-1-4613-1133-1 | | copyright | Chapman & Hall 1997 |
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