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Titlebook: Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference; Charles H. Noble Conference proceedings 2015 The Editor(s) (

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書目名稱Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
編輯Charles H. Noble
視頻videohttp://file.papertrans.cn/758/757990/757990.mp4
概述Includes the full proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference?.Offers research and insights in the field of marketing.Includes contributions related to marketing resea
叢書名稱Developments in Marketing Science: Proceedings of the Academy of Marketing Science
圖書封面Titlebook: Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference;  Charles H. Noble Conference proceedings 2015 The Editor(s) (
描述.?This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. ? .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, .the Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.??.
出版日期Conference proceedings 2015
關(guān)鍵詞Academy of Marketing Science; Advertising; Customer Behavior; International Marketing; Marketing Researc
版次1
doihttps://doi.org/10.1007/978-3-319-13078-1
isbn_softcover978-3-319-36681-4
isbn_ebook978-3-319-13078-1Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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