| 書目名稱 | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| 編輯 | Elizabeth J. Wilson,Joseph F. Hair, Jr. |
| 視頻video | http://file.papertrans.cn/758/757986/757986.mp4 |
| 概述 | Includes the full proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference.Offers research and insights in the field of marketing.Includes contributions related to marketing resear |
| 叢書名稱 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 圖書封面 |  |
| 描述 | .This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, ?branding, marketing education, among others..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, .the Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.. |
| 出版日期 | Conference proceedings 2015 |
| 關鍵詞 | Academy of Marketing Science; Branding; Customer Behavior; Marketing Research; Marketing Strategy |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-13141-2 |
| isbn_softcover | 978-3-319-36690-6 |
| isbn_ebook | 978-3-319-13141-2Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手機版|小黑屋|
派博傳思國際
( 京公網安備110108008328)
GMT+8, 2025-10-19 17:25
發(fā)表于 2025-3-21 19:42:56
