| 書(shū)目名稱 | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference |
| 編輯 | Howard S. Gitlow,Edward W. Wheatley |
| 視頻video | http://file.papertrans.cn/758/757966/757966.mp4 |
| 概述 | Includes the full proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference.Provides a variety of quality research in the fields of marketing theory and practice.Includes contributi |
| 叢書(shū)名稱 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 圖書(shū)封面 |  |
| 描述 | .This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science. .(JAMS). and .AMS Review. .Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.. |
| 出版日期 | Conference proceedings 2016 |
| 關(guān)鍵詞 | Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; Marketing Research; |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-16934-7 |
| isbn_softcover | 978-3-319-38674-4 |
| isbn_ebook | 978-3-319-16934-7Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | Academy of Marketing Science 2016 |
|Archiver|手機(jī)版|小黑屋|
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