| 書目名稱 | Practice-Oriented Marketing | | 副標(biāo)題 | Basics – Instruments | | 編輯 | Ralf T. Kreutzer | | 視頻video | http://file.papertrans.cn/754/753399/753399.mp4 | | 概述 | Covers the basics of marketing in a practice-oriented manner.Includes current topics of online marketing and digitalization.Contains a wide variety of company examples | | 圖書封面 |  | | 描述 | .Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading!. .Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna..The .6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. . .Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich..The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good!. .Prof. Dr. Sabine Haller, Berlin School of Economics and Law..An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details.. . Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universit?t Marburg..Further proof of Ralf T. Kreutzer‘s special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the | | 出版日期 | Textbook 20231st edition | | 關(guān)鍵詞 | Marketing Controlling; Marketing Research; Marketing Basics; Marketing tools; Marketing concept; Marketin | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-39717-3 | | isbn_softcover | 978-3-658-39716-6 | | isbn_ebook | 978-3-658-39717-3 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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