Titlebook: Politicians, Personal Image and the Construction of Political Identity; A Comparative Study Cristina Archetti Book 2014 Palgrave Macmillan

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MAPLE

Palgrave Macmillan, a division of Macmillan Publishers Limited 2014

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Image in Political Communication: Obscure Areas and Troubling Assumptions,This chapter places the concern with the role of personal image and self-presentation of politicians into the context of political communication literature, particularly concentrating on the gaps and problematic assumptions of current research.

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Methodology,This chapter presents the research design of the study ..

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A New Framework for Analysis,This chapter suggests a new explanatory framework to understand the role of personal image and self-presentation in contemporary politics. It establishes the basics of relational sociology, actor-network theory and symbolic interactionism, explaining how the insights each approach provides are both combined in and applied to the study.

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Heterodoxy

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