Titlebook: Political Marketing and Management in the 2017 New Zealand Election; Jennifer Lees-Marshment Book 2018 The Editor(s) (if applicable) and T

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Book 2018for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.

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Jennifer Lees-Marshment,Edward Elder,Lisa Chant,Danny Osborne,Justin Savoie,Clifton van der Lindensychotherapeut:innen sich selbst beschr?nken k?nnten oder sich durch KI das Denken abnehmen lassen. Dieses?.essential.?gibt einenEinblick und stellt weiterführende Fragen.978-3-662-68736-9978-3-662-68737-6Series ISSN 2197-6708 Series E-ISSN 2197-6716

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Minor Party Campaign Advertising: A Market-Oriented Assessment,and First, and the Greens, demonstrated an awareness in their advertising messages that they needed to be voter oriented in order to gain popular support. But all minor parties demonstrated in their messaging a lack of awareness of the need to be more competitor oriented, and this impacted on all their fortunes.

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Introduction: Political Marketing and Management in New Zealand,leader just 8 weeks before the election, when the party was languishing in the polls, became Prime Minister. This chapter introduces the rest of the book, outlining how the different chapters will seek to explain the result by covering varied aspects of political marketing, drawing on rich and extensive quantitative and qualitative data.