| 書目名稱 | Political Marketing and Management in Ghana | | 副標(biāo)題 | A New Architecture | | 編輯 | Kobby Mensah | | 視頻video | http://file.papertrans.cn/751/750197/750197.mp4 | | 概述 | Offers total understanding of the new forms of political engagement in Ghana and the factors influencing its emergence.Illuminates the distinction between the technology-dominant form of political eng | | 叢書名稱 | Palgrave Studies in Political Marketing and Management | | 圖書封面 |  | | 描述 | .This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, .Political Marketing and Management in Ghana.?emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.. | | 出版日期 | Book 2017 | | 關(guān)鍵詞 | branding; reputation; finance sourcing; cabinet administration; electoral politics; symbol approach | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-57373-1 | | isbn_softcover | 978-3-319-86146-3 | | isbn_ebook | 978-3-319-57373-1Series ISSN 2946-2614 Series E-ISSN 2946-2622 | | issn_series | 2946-2614 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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