Titlebook: Political Communications Transformed; From Morrison to Man John Bartle (Lecturer in Government),Dylan Griffit Book 2001 Palgrave Macmillan,

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Arthr-

Constant

Political Broadcasting in Britain: System, Ethos and Change,solely for their benefit. Television has come to represent the single most important means by which parties communicate with voters and voters gain an understanding of politics, offering a reach and potential impact greater than any other form of communication.

連鎖

Assessing Communications and Campaign Effects on Voters,p for grabs’ and responsive to short-term factors such as those that are emphasized during campaigns. Political communications therefore ought to be of increasing importance and parties that run poor campaigns should be placed at increasing disadvantage.

ABHOR

Employee

Changing Voters or Changing Models of Voting?,hat voters have become more knowledgeable, more sophisticated and better able to choose between the parties on the basis of those issues discussed during the campaign. This rise of ‘issue voting’ has forced the parties to pay much greater attention to the conduct of campaigns and the quality of their communications.

Tremor

DAUNT

Introduction,hange ‘ whether real or imagined ‘ in the other component parts of the system. In Chapter 3 for example, we document the increasing importance of marketing specialists that resulted from the growing conviction that voters were becoming more volatile, less loyal and increasingly behaving like ‘informed consumers’.

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