書目名稱 | Political Branding Strategies |
副標題 | Campaigning and Gove |
編輯 | Lorann Downer |
視頻video | http://file.papertrans.cn/751/750032/750032.mp4 |
叢書名稱 | Palgrave Studies in Political Marketing and Management |
圖書封面 |  |
描述 | Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere. |
出版日期 | Book 2016 |
關(guān)鍵詞 | brand; branding; campaign; Campaigning; Personal; strategy |
版次 | 1 |
doi | https://doi.org/10.1057/9781137580290 |
isbn_ebook | 978-1-137-58029-0Series ISSN 2946-2614 Series E-ISSN 2946-2622 |
issn_series | 2946-2614 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2016 |