| 書目名稱 | Place Branding | | 副標(biāo)題 | Glocal, Virtual and | | 編輯 | Robert Govers,Frank Go | | 視頻video | http://file.papertrans.cn/749/748163/748163.mp4 | | 圖書封面 |  | | 描述 | The topic of place branding is moving from?infancy to adolescence. Many?cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic?format but is at the same time useful for practice. | | 出版日期 | Book 2009 | | 關(guān)鍵詞 | brand; branding; Image; research; strategy | | 版次 | 1 | | doi | https://doi.org/10.1007/978-0-230-24702-4 | | isbn_softcover | 978-1-349-31167-5 | | isbn_ebook | 978-0-230-24702-4 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 |
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