Titlebook: Overtourism, Technology Solutions and Decimated Destinations; Azizul Hassan,Anukrati Sharma Book 2021 The Editor(s) (if applicable) and Th

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Social Media and Transformation of Consumer Behavior in Tourisme to discover social media’s application in consumer behavior for purchasing travel services from a different perspective, the usage of social media during different phases of travel starting from pre-trip to post-trip stage remains imprecise. Hence, the present chapter intends to fill this gap by i

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