Titlebook: Organizational Buying Behaviour; Purchasing and Marke Stephen T. Parkinson,Michael J. Baker,K. Moller Book 1986 Palgrave Macmillan, a divis

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Book 1986consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

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ndustrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.978-1-349-08048-9

DEFT

Buying Decision Models: Influences on Choice,ed research into organizational buying behaviour and has had considerable influence on industrial marketing policy. This chapter examines the evidence on the relative importance of such factors and their impact on the organizational buying decision.

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自戀

The Context of Organizational Buying Behaviour, examine the influences on the buying decision which are not part of any one decision but are general influences on the way in which companies take such decisions. These factors form the context within which organizational buying decisions are taken.

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ogy or general surgery, the head and neck surgeon with a thorough knowledge of anatomy is ideally suited to perform thyroid ultrasound and assessment of adjacent structures. Similarly, the endocrinologist has a need to understand the conditions affecting the thyroid and parathyroid glands even thoug

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教育學(xué)

Stephen T. Parkinson,Michael J. Baker,K. Mollerogy or general surgery, the head and neck surgeon with a thorough knowledge of anatomy is ideally suited to perform thyroid ultrasound and assessment of adjacent structures. Similarly, the endocrinologist has a need to understand the conditions affecting the thyroid and parathyroid glands even thoug

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