Titlebook: Organising User Communities for Innovation Management; Celine Schulz Book 2010 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbad

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EXPEL

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Selecting User Community Collaborators for Innovation Management, information processes in which knowledge is acquired, processed, and transferred (Hauschildt 1992), a critical factor for successful performance is the ability of the innovating organisation to effectively gather information from and transmit information to several external domains (Keller and Holl

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上漲

CIS

Book 2010earchers and pr- titioners. Organised groups of individuals can be of considerable value to ?rms, but a deeper understanding of the phenomenon is still lacking. User communities are social networks of individuals who group together with the purpose of exchanging ideas, insights and experiences with

補角

Introduction,ns between geographically dispersed individuals who share a common purpose and identity (Wellman 1979), but has also led to a rise in countless online user communities, examples of which include the user-generated video sharing community YouTube, the social-networking community Facebook and the virtual reality community Second Life.

integrated

Selecting User Community Collaborators for Innovation Management,and 1975; Tushman 1977). By focussing on the external customer domain, this paper analyses how firms can gain access to a large pool of customer knowledge by integrating customers from user communities (user community collaborators) into the innovation process.