書目名稱 | Organised Retailing and Agri-Business |
副標(biāo)題 | Implications of New |
編輯 | N. Chandrasekhara Rao,R. Radhakrishna,Venkata Redd |
視頻video | http://file.papertrans.cn/705/704274/704274.mp4 |
概述 | Analyses the links between organised retailing and farmers and farming in India, and examines producer companies as links between small farmers and retail giants..Considers organised retailing from a |
叢書名稱 | India Studies in Business and Economics |
圖書封面 |  |
描述 | .This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing (the Indian term for ‘supermarkets’), a process that is likely to accelerate in years to come, with India being on the threshold of a supermarket revolution. In fact, India is referred to as the ‘final frontier’ in the development of supermarkets. The growth of supermarkets in India is faster than that in China, which is also witnessing an exponential growth as part of the “third wave” of supermarket diffusion..The book investigates the links between organised retailing and farmers and farming in India. Apart from raising issues of equity, inclusion and problems in policy framework, it also discusses policy interventions that are essential in order to make the development of organised retailing more inclusive and beneficial to the farming communit |
出版日期 | Book 2016 |
關(guān)鍵詞 | Agricultural Marketing; Agricultural Policies; Agriculture Distribution System; Farm Economy; Organized |
版次 | 1 |
doi | https://doi.org/10.1007/978-81-322-2476-1 |
isbn_softcover | 978-81-322-2912-4 |
isbn_ebook | 978-81-322-2476-1Series ISSN 2198-0012 Series E-ISSN 2198-0020 |
issn_series | 2198-0012 |
copyright | Springer India 2016 |