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Titlebook: Optimization Issues in Web and Mobile Advertising; Past and Future Tren Subodha Kumar Book 2016 The Editor(s) (if applicable) and The Autho

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發(fā)表于 2025-3-21 16:08:09 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Optimization Issues in Web and Mobile Advertising
副標(biāo)題Past and Future Tren
編輯Subodha Kumar
視頻videohttp://file.papertrans.cn/704/703141/703141.mp4
概述Provides a comprehensive overview of optimization issues and models in web advertising.Outlines the key optimization problems in mobile advertising and presents the models to solve these problems.Disc
叢書名稱SpringerBriefs in Operations Management
圖書封面Titlebook: Optimization Issues in Web and Mobile Advertising; Past and Future Tren Subodha Kumar Book 2016 The Editor(s) (if applicable) and The Autho
描述.This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different optimization issues involved in web advertising. The earlier models mainly considered the problem of scheduling ads competing to be placed on a web page. Here, the ads were specified by geometry and display frequency, and both of these factors were considered in developing a solution to the advertisement scheduling problem. These models were similar in nature to the problem of scheduling ads on newspaper or television, but the pricing structure in these models were different from those in newspaper or television ads. As the web advertising evolved, the initial models were augmented by considering how the schedule of ads is changed based on individual user click behavior. Thus, these models considered personalization in web advertising. The book also presents methods to help solve these models. More recently, there has been tremendous growth in mobile advertising. This book also provides
出版日期Book 2016
關(guān)鍵詞Ad Exchange; Electronic Marketing; Mobile Advertising; Optimization; Pricing Models; Scheduling; Web Adver
版次1
doihttps://doi.org/10.1007/978-3-319-18645-0
isbn_softcover978-3-319-18644-3
isbn_ebook978-3-319-18645-0Series ISSN 2365-8320 Series E-ISSN 2365-8339
issn_series 2365-8320
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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發(fā)表于 2025-3-21 23:11:43 | 只看該作者
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發(fā)表于 2025-3-22 03:28:23 | 只看該作者
Subodha KumarProvides a comprehensive overview of optimization issues and models in web advertising.Outlines the key optimization problems in mobile advertising and presents the models to solve these problems.Disc
地板
發(fā)表于 2025-3-22 07:55:11 | 只看該作者
SpringerBriefs in Operations Managementhttp://image.papertrans.cn/o/image/703141.jpg
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des Lehramts und Mathematiklehrerinnen und -lehrern vermitt.Dieses Buch richtet sich an Bachelor- und Lehramtsstudierende der ersten Semester und vermittelt einen fundierten Aufbau der Zahlbereiche. Ausgehend von den natürlichen Zahlen werden systematisch die ganzen, rationalen, reellen und komplex
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發(fā)表于 2025-3-22 22:06:14 | 只看該作者
Evolution of Web Advertising,he last decade, the web advertising revenues in the United States, as well as worldwide, have increased significantly. With the growth of web advertising, several web sites have now begun to depend heavily on the revenue generated by the advertisements displayed on the site. For such sites, revenue
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發(fā)表于 2025-3-23 01:54:50 | 只看該作者
Pricing Models in Web Advertising, sold through traditional exposure-based pricing models, such as the flat fee model or the cost per impression model. However, over time, some other models also emerged in practice where the pricing is based on a visitor taking some specifically defined action in response to an advertisement. In fac
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