Titlebook: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Proceedings of the 2 Bruna Jochims,Juliann Allen Conferenc

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The Effect of Immersive Technology on Second Chance Tourism: An Abstract,r is if the application of VR can serve as effective marketing tool for second chance tourism by actually increasing time and money donations for destroyed or deteriorated destinations. As conceptual framework, we use the S(stimuli)-O(organism)-R(response) framework in line with recent literature on

青春期

From Eerie to Aww: Embracing the Imperfect Side of Humans Can Improve the Consumer-Robot Interactioen et al., 2005). Specifically, we seek to show that embracing the imperfect side of humans can improve the consumer-robot interaction, thereby dodging potential “uncanny valley” effects. In the field of social psychology, presenting ‘clumsiness’ tends to humanize social agents who are viewed as dis

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The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business and skills that typically include a greater understanding of customer needs, market trends, and market positioning, just to name a few (Hills et al., 2008). EM as an integrative construct synthesizes critical aspects of marketing and entrepreneurship into a complete conceptualization, where market

胡言亂語

Business Ties, National Institutions, and Firm Performance: An Abstract,2008)..To address this critical shortfall in knowledge this study develops and tests a multilevel model of the link between business ties and business performance, which examines the interplay among firm-level business ties and national-level institutional variables in predicting firm level profit p

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,“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirral and spatial usage patterns of closed-campus ESS: The hard lockdown decreases the frequency of ESS use, but only slightly the range of motion. The mobility behavior in the weekly overview varies greatly in the different pandemic scenarios. Roundtrips, however, consistently dominate at every stage