Titlebook: Operations in an Omnichannel World; Santiago Gallino,Antonio Moreno Book 2019 Springer Nature Switzerland AG 2019 Omni-channel Marketing.O

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Overthrow

Returns Policies and Smart Salvaging: Benefiting from a Multi-Channel Worldrns via restocking fees and hassle cost; a restrictive policy leads to fewer returns but also depresses demand. Second, . increases e-tailers’ revenue via the resale of returned items. We unite these two and analyze how to most profitably allocate returns to different salvaging channels and how this