| 書目名稱 | Operationalizing Dynamic Pricing Models | | 副標題 | Bayesian Demand Fore | | 編輯 | Steffen Christ | | 視頻video | http://file.papertrans.cn/703/702056/702056.mp4 | | 概述 | Includes supplementary material: | | 圖書封面 |  | | 描述 | Dynamic Pricing of services has become the norm for many young service industries – especially in today’s volatile markets. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent demand and customer price sensitivity. He proves that the development of the necessary forecasting models is indeed possible, i.e., through the usage of real-time data of online sales channels. | | 出版日期 | Book 2011 | | 關鍵詞 | Airlines; Fare Optimization; Marketing; Pricing; Revenue Management | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8349-6184-6 | | isbn_softcover | 978-3-8349-2749-1 | | isbn_ebook | 978-3-8349-6184-6 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011 |
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