Titlebook: Online Video Revolution; How to Reinvent and John Cecil Book 2012 Palgrave Macmillan, a division of Nature America Inc. 2012 Distribution.

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Book 2012Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.

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Participate in the Video Revolution,ou learned about the purchase funnel in chapter 2 and how the traditional purchase funnel must now be considered a video purchase funnel. Video has been added to the traditional purchase funnel because methods for creating online visibility with brand advertising and marketing are shifting to video. That means less text.

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Video Production,r self-production education. Instead, this chapter will focus on production experiences, including mistakes I’ve seen other marketers make. These insights will help guide you through the video production process. You’ll learn the following:

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