Titlebook: Online Marketing; Ralf T. Kreutzer Textbook 20221st edition Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022 Online Market

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書目名稱Online Marketing影響因子(影響力)




書目名稱Online Marketing影響因子(影響力)學(xué)科排名




書目名稱Online Marketing網(wǎng)絡(luò)公開度




書目名稱Online Marketing網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Online Marketing被引頻次




書目名稱Online Marketing被引頻次學(xué)科排名




書目名稱Online Marketing年度引用




書目名稱Online Marketing年度引用學(xué)科排名




書目名稱Online Marketing讀者反饋




書目名稱Online Marketing讀者反饋學(xué)科排名

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Instruments of Online Marketing,ing and you know different fields of application. In addition, you will master the design forms and goals of social media marketing. You will be able to use the relevant platforms for social media marketing and you will know the possibilities to monitor the use of social media marketing.

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Instruments of Online Marketing,o build frequency. In addition, you will be able to distinguish between different formats of online advertising and use relevant KPIs for evaluation. You will be able to use search engine advertising in a targeted manner and you will be familiar with online advertising. Furthermore, after reading yo

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e-Commerce,ncial logistics are to be taken into account when setting up e-commerce. You will also learn how the online presence for retailers can be designed in a target-oriented manner and how a convincing offer positioning can take place before the development of an online shop. After reading this chapter, y

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com). The present version has been revised technically, contentwise and linguistically by the author. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors..978-3-658-35368-1978-3-658-35369-8