| 書目名稱 | Online Growth Options for Retailers |
| 副標(biāo)題 | Three Essays on Dome |
| 編輯 | Matthias Schu |
| 視頻video | http://file.papertrans.cn/702/701537/701537.mp4 |
| 概述 | Publication in the field of economic sciences.Includes supplementary material: |
| 叢書名稱 | Handel und Internationales Marketing Retailing and International Marketing |
| 圖書封面 |  |
| 描述 | Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective. .?. |
| 出版日期 | Book 2017 |
| 關(guān)鍵詞 | Internationalization; Online Retailing; Market Selection; Speed; Imitability; Multi Channel Retailing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-18215-1 |
| isbn_softcover | 978-3-658-21519-4 |
| isbn_ebook | 978-3-658-18215-1Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
| issn_series | 2626-3327 |
| copyright | Springer Fachmedien Wiesbaden GmbH 2017 |
|Archiver|手機(jī)版|小黑屋|
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