書目名稱 | Nuanced Account Management |
副標(biāo)題 | Driving Excellence i |
編輯 | Bala Shankar |
視頻video | http://file.papertrans.cn/669/668501/668501.mp4 |
概述 | Includes structured practical tools with implementation bias.Elaborates on anecdotes from Asian and Global perspectives.Presents findings that are applicable across a variety of industries |
圖書封面 |  |
描述 | This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘a(chǎn)ccount management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.. |
出版日期 | Book 2018 |
關(guān)鍵詞 | B2B Sales; Account Management; Sales and Marketing; Customer relationship management; Tactics and approa |
版次 | 1 |
doi | https://doi.org/10.1007/978-981-10-8363-1 |
isbn_softcover | 978-981-10-8362-4 |
isbn_ebook | 978-981-10-8363-1 |
copyright | The Editor(s) (if applicable) and The Author(s) 2018 |