Titlebook: Nordic Consumer Culture; State, Market and Co S?ren Askegaard,Jacob ?stberg Book 2019 The Editor(s) (if applicable) and The Author(s) 2019

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market behaviour in contemporary Nordic society.Comprehensiv.Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the mark