書(shū)目名稱 | Nordic Consumer Culture |
副標(biāo)題 | State, Market and Co |
編輯 | S?ren Askegaard,Jacob ?stberg |
視頻video | http://file.papertrans.cn/668/667967/667967.mp4 |
概述 | Explores the concept of ‘hygge’ as an object of global consumption.Fills a gap in literature by analysing the importance of consumption and market behaviour in contemporary Nordic society.Comprehensiv |
圖書(shū)封面 |  |
描述 | .Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.. |
出版日期 | Book 2019 |
關(guān)鍵詞 | marketing; Nordicness; mythology; Hygge; regionalism; individualism; collectivism; global consumption; marke |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-030-04933-1 |
isbn_ebook | 978-3-030-04933-1 |
copyright | The Editor(s) (if applicable) and The Author(s) 2019 |