| 書目名稱 | New Strategies for Financial Services Firms | | 副標(biāo)題 | The Life-Cycle-Solut | | 編輯 | Dennis Kundisch | | 視頻video | http://file.papertrans.cn/666/665770/665770.mp4 | | 叢書名稱 | Information Age Economy | | 圖書封面 |  | | 描述 | The theme of this book "New strategies for financial services providers" is an equally relevant and important topic in science and practice. In the (post) informa- tion age economy, the German financial services market and many big financial services providers are in a deep crisis. Increasing competition due to deregulation and improved transparency through new means of communication on the one hand, and empowered customers demanding individualized solutions for their fi- nancial problems e. g. because of new working circumstances, increase the pres- sure on the market participants to alter their strategies according to these new challenges. Many firms have reacted defensively either by merging in the hopes of realizing scale effects - a high-risk venture considering the last few years - or by adapting "me-too-strategies" (also known as "lemming-banking") that do not provide for a sustainable competitive advantage. Based on a profound analysis of developing mega-trends in the years ahead, es- pecially in information and IT-intense market, Dr. Kundisch develops a new anti- cyclical strategy that aims at using IT as an enabler to strengthen customer rela- tionships and focus on indiv | | 出版日期 | Book 2003 | | 關(guān)鍵詞 | Content; Customer Relationship Management; Financial Services; Financial Services Providers; Information | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-642-57412-2 | | isbn_softcover | 978-3-7908-0066-1 | | isbn_ebook | 978-3-642-57412-2 | | copyright | Physica-Verlag Heidelberg 2003 |
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