| 書目名稱 | New Perspectives on Industrial Organization | | 副標題 | With Contributions f | | 編輯 | Victor J. Tremblay,Carol Horton Tremblay | | 視頻video | http://file.papertrans.cn/666/665622/665622.mp4 | | 概述 | Combines formal modeling with empirical evidence, case studies, and policy analysis to create a unique approach to Industrial Organization.Includes important contributions from behavioral economics.Pr | | 叢書名稱 | Springer Texts in Business and Economics | | 圖書封面 |  | | 描述 | .This book covers the main topics that students need to learn in a course on Industrial Organization.? It reviews the classic models and important empirical evidence related to the field.? However, it will differ from prior textbooks in two ways.? First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today.? The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization.??? .?.A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies, and policy analysis. This text puts more emphasis on the micro-foundations (i.e., consumer and producer | | 出版日期 | Textbook 2012 | | 關鍵詞 | Business strategy; competition; industrial organization; market structure; public policy | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4614-3241-8 | | isbn_softcover | 978-1-4939-5159-8 | | isbn_ebook | 978-1-4614-3241-8Series ISSN 2192-4333 Series E-ISSN 2192-4341 | | issn_series | 2192-4333 | | copyright | Springer Science+Business Media, LLC, part of Springer Nature 2012 |
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