| 書目名稱 | New Consumer Behavior Theories from Japan |
| 編輯 | Akira Shimizu |
| 視頻video | http://file.papertrans.cn/665/664956/664956.mp4 |
| 概述 | Presents a new, original, inclusive consumer decision-making model succeeding previous decision-making models, with tests of the utility of the new model.Introduces a new type of leading-edge consumer |
| 叢書名稱 | Advances in Japanese Business and Economics |
| 圖書封面 |  |
| 描述 | This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. .With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet...Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about |
| 出版日期 | Book 2021 |
| 關(guān)鍵詞 | Decision making; Japanese consumers; Influencer; Segmentation; Consumer Decision-Making Process; CDM; circ |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-16-1127-8 |
| isbn_softcover | 978-981-16-1129-2 |
| isbn_ebook | 978-981-16-1127-8Series ISSN 2197-8859 Series E-ISSN 2197-8867 |
| issn_series | 2197-8859 |
| copyright | Springer Nature Singapore Pte Ltd. 2021 |
|Archiver|手機(jī)版|小黑屋|
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