Titlebook: Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation; Proceedings of the I Bahaaeddin Alareeni,Alla

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The Potential of Video Content in Digital Marketing and Urban Communication,es an assessment of the position of video content in the context of digital platforms and generations. The empirical part is based on qualitative research - interviews with digital marketing experts. The data from the interviews reveal the importance of the role of video content in digital marketing

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A Framework to Address Challenges Faced by Urban Relocators Due to Linguistic Barriers,lationship between culture, migration, and societal dynamics in urban India. India boasts diverse cultures, beliefs, and arts, making it a unique and varied nation. Rural-rural migration within India has been happening far before industrialisation to exchange goods and services across regions. The 2

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Leveraging Augmented Reality for Medical Education in India,l simulations, and augmented reality. The AR/VR healthcare market surpassed USD 2 billion in 2022, showing a trend towards advanced medical technologies. However, rural areas face challenges due to limited resources, creating a gap in the quality of education compared to urban centres. It is difficu

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Integrated Behaviour Action (IBA) Framework for Energy Conservation Awareness,andardised information that may not effectively address local challenges, especially in energy consumption behaviours. Integrating Behavior and Action, the IBA Framework is applied to anticipate and influence electricity usage patterns, considering factors such as Individual Awareness, personal pref

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Impact of Financial Literacy on Small and Medium Enterprises (SMEs) Performance in Kuwait: The Moded by financial access. A cross-sectional time frame was adopted in this study. Our population comprised current SMEs in Kuwait, from whom a representative group of 155 businesses was drawn. The collected data was analyzed using partial least square structural equation modeling (PLS-SEM), and Smart-p

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