| 書目名稱 | Multichannel Marketing | | 副標題 | Strategy – Design – | | 編輯 | Bernd W. Wirtz | | 視頻video | http://file.papertrans.cn/643/642362/642362.mp4 | | 概述 | Presents multichannel marketing as an integrative system.Introduces cost and profitability analysis of marketing strategies.Delves into contracting, product, communication, and distribution policies | | 叢書名稱 | Springer Texts in Business and Economics | | 圖書封面 |  | | 描述 | .Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies...“Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz’ textbook provides a clearly patterned, incorporated and theoretically funded overview for this purpose. The author excellently succeeded in illustrating in a descriptive way the considerable complexity and breadth of applicability and contemporaneously establishing a high practical relevance.”..Dr. Rainer Hillebrand, Member of the Supervisory Board Otto Group (2019-), Member of the .Executive Board .of the Otto Group for Strategy, E-Commerce, Business Intelligence (1999-2019)..“Wirtz examines the whole path down from theoretical basic knowledge of Multi-Channel-Marketing right up | | 出版日期 | Textbook 20241st edition | | 關鍵詞 | Distribution strategy; Communications strategy; Multichannel strategies; Product strategies; Operational | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-44675-8 | | isbn_softcover | 978-3-658-44677-2 | | isbn_ebook | 978-3-658-44675-8Series ISSN 2192-4333 Series E-ISSN 2192-4341 | | issn_series | 2192-4333 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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