| 書目名稱 | Multisensory Packaging | | 副標題 | Designing New Produc | | 編輯 | Carlos Velasco,Charles Spence | | 視頻video | http://file.papertrans.cn/642/641212/641212.mp4 | | 概述 | Presents state-of-the-art research from leading academics and practitioners working in the field.Brings both experimental psychology and neuroscience to the context of packaging design.Offers an insig | | 圖書封面 |  | | 描述 | .This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.. | | 出版日期 | Book 2019 | | 關鍵詞 | technology; packaging; waste; senses; marketing; consumer behaviour; business psychology; consumer psycholo | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-94977-2 | | isbn_ebook | 978-3-319-94977-2 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer International P |
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