找回密碼
 To register

QQ登錄

只需一步，快速開(kāi)始

掃一掃，訪問(wèn)微社區(qū)

打印 上一主題 下一主題

Titlebook: Multisensory Design of Retail Environments; Vision, Sound, and S Marko Sarstedt,Monika Imschloss,Susanne Adler Book 20231st edition The Edi

[復(fù)制鏈接]
查看: 48170|回復(fù): 35
樓主
發(fā)表于 2025-3-21 19:13:11 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱Multisensory Design of Retail Environments
副標(biāo)題Vision, Sound, and S
編輯Marko Sarstedt,Monika Imschloss,Susanne Adler
視頻videohttp://file.papertrans.cn/642/641207/641207.mp4
概述Features latest research findings on sensory marketing with vision, sound and scent.Describes clearly the effects of sensory cues on consumer behavior.Includes videos as multimedia components within t
叢書(shū)名稱Science meets Practice
圖書(shū)封面Titlebook: Multisensory Design of Retail Environments; Vision, Sound, and S Marko Sarstedt,Monika Imschloss,Susanne Adler Book 20231st edition The Edi
描述Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments..But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice.?.Readers of this book have access to videos via a dedicated app: simply download the SN More Media appfree of charge, scan a link with the play button and immediately play the video on your smartphone or tablet..
出版日期Book 20231st edition
關(guān)鍵詞Automotive; Multisensory Design; Retail Environment; Telecommunication; Vision
版次1
doihttps://doi.org/10.1007/978-3-658-41242-5
isbn_ebook978-3-658-41242-5Series ISSN 2730-714X Series E-ISSN 2730-7158
issn_series 2730-714X
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
The information of publication is updating

書(shū)目名稱Multisensory Design of Retail Environments影響因子(影響力)




書(shū)目名稱Multisensory Design of Retail Environments影響因子(影響力)學(xué)科排名




書(shū)目名稱Multisensory Design of Retail Environments網(wǎng)絡(luò)公開(kāi)度




書(shū)目名稱Multisensory Design of Retail Environments網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書(shū)目名稱Multisensory Design of Retail Environments被引頻次




書(shū)目名稱Multisensory Design of Retail Environments被引頻次學(xué)科排名




書(shū)目名稱Multisensory Design of Retail Environments年度引用




書(shū)目名稱Multisensory Design of Retail Environments年度引用學(xué)科排名




書(shū)目名稱Multisensory Design of Retail Environments讀者反饋




書(shū)目名稱Multisensory Design of Retail Environments讀者反饋學(xué)科排名




單選投票, 共有 0 人參與投票
 

0票 0%

Perfect with Aesthetics
 

0票 0%

Better Implies Difficulty
 

0票 0%

Good and Satisfactory
 

0票 0%

Adverse Performance
 

0票 0%

Disdainful Garbage
您所在的用戶組沒(méi)有投票權(quán)限
沙發(fā)
發(fā)表于 2025-3-21 23:10:14 | 只看該作者
板凳
發(fā)表于 2025-3-22 02:23:55 | 只看該作者
地板
發(fā)表于 2025-3-22 06:57:51 | 只看該作者
https://doi.org/10.1007/978-3-658-41242-5Automotive; Multisensory Design; Retail Environment; Telecommunication; Vision
5#
發(fā)表于 2025-3-22 10:07:10 | 只看該作者
6#
發(fā)表于 2025-3-22 16:48:02 | 只看該作者
2730-714X ractice.?.Readers of this book have access to videos via a dedicated app: simply download the SN More Media appfree of charge, scan a link with the play button and immediately play the video on your smartphone or tablet..978-3-658-41242-5Series ISSN 2730-714X Series E-ISSN 2730-7158
7#
發(fā)表于 2025-3-22 20:21:06 | 只看該作者
8#
發(fā)表于 2025-3-22 22:41:12 | 只看該作者
2730-714X r behavior.Includes videos as multimedia components within tOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware
9#
發(fā)表于 2025-3-23 02:40:15 | 只看該作者
Book 20231st editionto survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation o
10#
發(fā)表于 2025-3-23 08:04:16 | 只看該作者
Book 19902nd editionerschienenen, exzellenten Werken dieser Art? Mehreres ist zu nennen: (1) die ausführliche Berücksichtigung des Warum und Woher, der historischen Gesichtspunkte also, die in unserem von der Ratio gepr?gten Zeitalter ohnehin immer zu kurz kommen; (2) die Anerkennung der Existenz des Computers. Der Aut
 關(guān)于派博傳思  派博傳思旗下網(wǎng)站  友情鏈接
派博傳思介紹 公司地理位置 論文服務(wù)流程 影響因子官網(wǎng) 吾愛(ài)論文網(wǎng) 大講堂 北京大學(xué) Oxford Uni. Harvard Uni.
發(fā)展歷史沿革 期刊點(diǎn)評(píng) 投稿經(jīng)驗(yàn)總結(jié) SCIENCEGARD IMPACTFACTOR 派博系數(shù) 清華大學(xué) Yale Uni. Stanford Uni.
QQ|Archiver|手機(jī)版|小黑屋| 派博傳思國(guó)際 ( 京公網(wǎng)安備110108008328) GMT+8, 2025-10-16 08:41
Copyright © 2001-2015 派博傳思   京公網(wǎng)安備110108008328 版權(quán)所有 All rights reserved
快速回復(fù) 返回頂部 返回列表
奇台县| 永宁县| 昌乐县| 桐梓县| 工布江达县| 左贡县| 赤壁市| 岳池县| 永安市| 盐亭县| 惠安县| 延边| 崇文区| 万源市| 阿克| 洱源县| 拉萨市| 乐至县| 信宜市| 原平市| 沁源县| 苏州市| 永顺县| 哈尔滨市| 浮山县| 洞头县| 朝阳县| 神农架林区| 平利县| 含山县| 会理县| 阿勒泰市| 伊金霍洛旗| 郎溪县| 武定县| 晋城| 湖南省| 柘城县| 屏边| 宝应县| 察雅县|