Titlebook: Multinationals and Global Consumers; Tension, Potential a T. S. Chan,Geng Cui Book 2013 Palgrave Macmillan, a division of Macmillan Publish

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Book 2013International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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Multinationals and Global Consumers978-1-137-30729-3Series ISSN 2947-6925 Series E-ISSN 2947-6933

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2947-6925 earchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.978-1-349-45549-2978-1-137-30729-3Series ISSN 2947-6925 Series E-ISSN 2947-6933

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