| 書目名稱 | Multinational Management | | 副標(biāo)題 | A Casebook on Asia’s | | 編輯 | Rien T. Segers | | 視頻video | http://file.papertrans.cn/641/640800/640800.mp4 | | 概述 | Revisits multinational management strategy with a renewed focus on Asian market leaders.Presents a case-based analysis of topics, with cases from companies such as Alibaba, Lenovo, Panasonic among oth | | 圖書封面 |  | | 描述 | .This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply?embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business..Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retaintheir market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business str | | 出版日期 | Textbook 2016 | | 關(guān)鍵詞 | Alibaba; Asian business; Corporate entrepreneurship; Dr; Reddy‘s; Infosys; Intercultural management; Inter | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-23012-2 | | isbn_softcover | 978-3-319-79443-3 | | isbn_ebook | 978-3-319-23012-2 | | copyright | Springer International Publishing Switzerland 2016 |
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