| 書目名稱 | Multinational Companies in Low-Income Markets | | 副標題 | An Analysis of Socia | | 編輯 | Dina Badry | | 視頻video | http://file.papertrans.cn/641/640787/640787.mp4 | | 圖書封面 |  | | 描述 | “Alleviating poverty through the pursuit of profit” has become a catch phrase for many entrepreneurs and business people who started to focus their businesses on the lower incomes segments of the population at the “Base of the Pyramid” (BOP). Despite such business interests, there is, as yet, insufficient theoretical and empirical work done in this emerging field. Social embeddedness, which facilitates the leveraging of local knowledge and expertise and the earning of the trust of the local people, is deemed essential for the successful implementation of a BOP strategy. What does social embeddedness mean? What does it entail for the businesses? How should businesses be embedded in the local networks? Dina Badry seeks to answer these questions in her excellent dissertation through her conceptualization and empirical research which examines the different strategic intentions of business units operation at the BOP level and their potential network partners, following social network theory. I have little doubt that this study has contributed to our understanding of social embeddedness and will prove itself to be invaluable for academics as well as practitioners. Prof. Dr. Li-Choy Chong | | 出版日期 | Book 2009 | | 關鍵詞 | Asia; Base of the Pyramid; EMNC; East Asia; Economic Development; Management; Social Networks | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8349-8330-5 | | isbn_softcover | 978-3-8349-1875-8 | | isbn_ebook | 978-3-8349-8330-5 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009 |
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