| 書目名稱 | Multimodal Communication | | 副標(biāo)題 | A social semiotic ap | | 編輯 | May Wong | | 視頻video | http://file.papertrans.cn/641/640726/640726.mp4 | | 概述 | Examines the social context of meaning-making as a crucial feature of social semiotic visual analysis.Analyses a broad range of print and digital media, including personal photography, TV and magazine | | 圖書封面 |  | | 描述 | .This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.. | | 出版日期 | Book 2019 | | 關(guān)鍵詞 | social semiotics; visual texts; intertextuality; multimodality; Hong Kong; TV commercials; postage stamps; | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-15428-8 | | isbn_ebook | 978-3-030-15428-8 | | copyright | The Editor(s) (if applicable) and The Author(s) 2019 |
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