Titlebook: Motoring the Future; VW and Toyota Vying Engelbert Wimmer Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Limited 2012 Au

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Book 2012The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

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https://doi.org/10.1057/9780230307810Automobil; Automotive Industry; industry; Motive; research

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