| 書目名稱 | Modeling Markets | | 副標(biāo)題 | Analyzing Marketing | | 編輯 | Peter S.H. Leeflang,Jaap E. Wieringa,Koen H. Pauwe | | 視頻video | http://file.papertrans.cn/637/636023/636023.mp4 | | 概述 | Comprehensive coverage of data analysis methodology and techniques in quantitative marketing.Applies the most current topics, examples, research findings, and innovations in the field.Designed as a re | | 叢書名稱 | International Series in Quantitative Marketing | | 圖書封面 |  | | 描述 | This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions..Modeling Markets. presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.?.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.. | | 出版日期 | Book 2015 | | 關(guān)鍵詞 | Data analysis; Diffusion models; Marketing; Marketing science; Quantitative marketing; Time series models | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4939-2086-0 | | isbn_softcover | 978-1-4939-4087-5 | | isbn_ebook | 978-1-4939-2086-0Series ISSN 0923-6716 Series E-ISSN 2199-1057 | | issn_series | 0923-6716 | | copyright | Springer Science+Business Media, LLC, part of Springer Nature 2015 |
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