| 書目名稱 | Mobile Persuasion Design | | 副標題 | Changing Behaviour b | | 編輯 | Aaron Marcus | | 視頻video | http://file.papertrans.cn/636/635453/635453.mp4 | | 概述 | Detailed case studies of award-winning designs.Shows how to combine persuasion design with information design to change behaviour.Provides detailed competitive analysis of products | | 叢書名稱 | Human–Computer Interaction Series | | 圖書封面 |  | | 描述 | .Mobile Persuasion Design. presents ten conceptual design projects (or ‘Machines’) for new mobile application‘s (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour. .Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits..In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.. | | 出版日期 | Book 2015 | | 關鍵詞 | Information Architecture; Mobile Applications; Persuasion Theory; User Experience (UX); User-Centred Des | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4471-4324-6 | | isbn_softcover | 978-1-4471-6987-1 | | isbn_ebook | 978-1-4471-4324-6Series ISSN 1571-5035 Series E-ISSN 2524-4477 | | issn_series | 1571-5035 | | copyright | Springer-Verlag London 2015 |
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