Titlebook: Mobile Business; M?rkte, Techniken, G Bernd Diederich,Thomas Lerner,Ralf Vehlen Book 2001 Springer Fachmedien Wiesbaden 2001 Banking.Bilanz

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Robert Whitaker,Lisa Cosgroveturtheorie in Form einer kulturkritischen Dekonstruktion ihrer grundlegenden Annahmen. In 16 interessanten Kapiteln werden wesentliche Fragen der psychologischen Kulturtheorie beantwortet und praktische Anwendu978-3-662-54369-6978-3-662-54370-2

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Book 2014To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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