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Titlebook: Misleading Marketing Communication; Assessing the Impact Viktor Smith,Daniel Barratt,Alexander U. Wedel And Book 2022 The Author(s), under

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發(fā)表于 2025-3-21 19:43:36 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Misleading Marketing Communication
副標題Assessing the Impact
編輯Viktor Smith,Daniel Barratt,Alexander U. Wedel And
視頻videohttp://file.papertrans.cn/635/634766/634766.mp4
概述Establishes a common ground for dealing with potentially misleading business-to-consumer communication.Highlights a number of current and future challenges to communicative fairness in physical stores
圖書封面Titlebook: Misleading Marketing Communication; Assessing the Impact Viktor Smith,Daniel Barratt,Alexander U. Wedel And Book 2022 The Author(s), under
描述.Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues...By first critically reviewing the legal conception of misleading commercial practices manifest in EU law, the authors discuss whether and how it can be transposed into empirically measurable terms. Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies’ self-regulation..
出版日期Book 2022
關(guān)鍵詞food marketing; consumer decision-making; product packaging design; e-commerce; origin marketing; halo ef
版次1
doihttps://doi.org/10.1007/978-3-031-11206-5
isbn_ebook978-3-031-11206-5
copyrightThe Author(s), under exclusive license to Springer Nature Switzerland AG 2022
The information of publication is updating

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發(fā)表于 2025-3-21 21:54:11 | 只看該作者
Book 2022irical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues...By first critically reviewing the legal conception of misleading commercial practices manifest in EU law, the authors discuss whether and how it can be transposed into
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發(fā)表于 2025-3-22 00:27:08 | 只看該作者
The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
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發(fā)表于 2025-3-22 05:14:59 | 只看該作者
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發(fā)表于 2025-3-22 10:58:53 | 只看該作者
https://doi.org/10.1007/978-3-031-11206-5food marketing; consumer decision-making; product packaging design; e-commerce; origin marketing; halo ef
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發(fā)表于 2025-3-22 16:09:27 | 只看該作者
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發(fā)表于 2025-3-22 19:25:33 | 只看該作者
ness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies’ self-regulation..978-3-031-11206-5
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發(fā)表于 2025-3-22 21:19:27 | 只看該作者
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發(fā)表于 2025-3-23 04:19:00 | 只看該作者
On-Orbit Servicing, Opportunity and Liability,e on earth. This is especially pertinent for countries responsible for the liabilities of spacecraft, whose risk exposure profile will invariably increase. This article investigates how the use of “On-Orbit Services” could be used by parties liable under the Liability Convention to mitigate their risk load.
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發(fā)表于 2025-3-23 09:21:37 | 只看該作者
Contemporary Evolution Strategiesy with a focus on the notion of hyperbolicity, a theme that has inspired the field from its inception to current-day research. The last section includes a discussion of some current approaches to extending techniques from hyperbolic groups to more general classes of groups.
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