Titlebook: Meta-Luxury; Brands and the Cultu Manfredi Ricca,Rebecca Robins Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Limited 20

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書(shū)目名稱(chēng)Meta-Luxury影響因子(影響力)

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書(shū)目名稱(chēng)Meta-Luxury網(wǎng)絡(luò)公開(kāi)度

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Book 2012Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

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https://doi.org/10.1057/9781137005663brand; business; economy

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Introduction: Why Meta-luxury?,Luxury, as a concept, has been used in many dif erent ways. As a term, ‘luxury’ has amassed a multitude of meanings and, in that very process of accumulation, its true meaning has become diluted.

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The Pillars of Meta-luxury,In the previous chapter, we defined meta-luxury as a paradigm founded on the concept of unique achievement, itself encompassing the ideas of knowledge, purpose and timelessness. In this and the following chapters, we look at how meta-luxury brands leverage these principles to create long-term economic value.

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The Pillars of Meta-luxury in Summary,In the past chapters we have looked in depth at what we have called the four pillars of meta-luxury – craftsmanship, focus, history and rarity. These pillars define the meta-luxury paradigm by driving its dynamic of offer and demand. They are the threads that run between them.

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只看該作者 · 發(fā)表于 2025-3-23 07:13:36

f Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.978-1-349-33301-1978-1-137-00566-3

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