Titlebook: Media, Institutions and Audiences; Key Concepts in Medi Nick Lacey Textbook 2002Latest edition The Editor(s) (if applicable) and The Author

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猛然一拉

Subjugate

證實

The Independent and the Alternative,o the values represented in the text (which would be in opposition to the dominant ideology). This chapter considers how independently produced texts, which may also be alternative in their make-up, relate to the mainstream and how those which are alternative in nature can cross over to the mainstream.

Endearing

Defining and Persuading Audiences,do not have this luxury and terrestrial radio and television stations do not know that they are actually being listened to or watched. So when broadcasting began in the early twentieth century it became immediately necessary to find out if the audience did exist and who they were.

噴出

Audience as Citizens,ey act as a ‘fourth estate’. However, as Graham Murdock (1994) pointed out, having access to information is only one aspect of possessing ‘cultural rights’, which he sees as being crucial to citizenship.

Adenoma

temporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

多節(jié)

ks, and peppered with pertinent examples, questions, etc..Media Institutions and Audiences. completes Nick Lacey‘s trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and con

Ornament

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