Titlebook: Media and Digital Management; Eli M. Noam Textbook 2019 The Editor(s) (if applicable) and The Author(s) 2019 information environment.human

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書目名稱Media and Digital Management影響因子(影響力)




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書目名稱Media and Digital Management網(wǎng)絡(luò)公開度學科排名




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書目名稱Media and Digital Management被引頻次學科排名




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Human Resource Management for Media and Information Firmss managing and motivating the creative workforce, models of personality and of motivation, needs for esteem and self-actualization, and corporate culture. The chapter also discusses the impact of the digital economy on employment and the consequences for digital management. The Walt Disney Company is analyzed as the case study for HRM practices.

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Pricing of Media and Informatione fixing, resale price maintenance, price discrimination, and predatory pricing. Technology enables an individualization of pricing, and rapid variations are possible. But it also leads to the spread of “free” alternatives. A major theme of the case discussion centers on the struggles of . to deal with the free online models.

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Textbook 2019rstanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover

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起草

Managing Law and Regulatione discrimination, profit and investment regulation, regulation of “universal connectivity,” support for national industry, privacy protections and the future of video regulation. The case discussion covers the non-market competition between Comcast and Google.

Deceit

Strategy Planning in Media and Information Firmsrategy options. The generic options for media and digital companies are then discussed. How does one select among strategies? The chapter lays out several selection methodologies. A final issue is the implementation of the strategy, with the challenges of internal communication, budgeting, monitoring, control, and feedback.