Titlebook: Media and Change Management; Creating a Path for Matthias Karmasin,Sandra Diehl,Isabell Koinig Book 2022 Springer Nature Switzerland AG 20

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書目名稱Media and Change Management影響因子(影響力)




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書目名稱Media and Change Management網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Media and Change Management被引頻次學(xué)科排名




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Gentry

Controlling and Change Management,with respect to strategic and organisational changes. We also reflect on the need to pay special attention to the development of competencies in controlling not only in relation to business knowledge but also to communication skills and the ability to ask critical questions.

DIS

Managing Brands in an Ever-Changing Media Environment,ntion, elicits positive emotions, conveys the relevant information, and establishes brand knowledge in consumers’ minds. This chapter provides a comprehensive set of communication tactics that help to design effective brand communication in today’s dynamic media environment.

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Change Management in Human Resources,ed, where change management should follow the rationality of HR. Second, some recent general business trends HR is exposed to will be presented, and the ways in which these trends are likely to affect change management will be discussed. The chapter finally subsumes these conceptual ideas under a more abstract dynamization framework.

閃光你我

The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Com This chapter discusses the role of social media influencers and influencer marketing in corporate communications. First, recent influencer marketing research findings are presented. Second, current issues in social media influencer effectiveness research are outlined. The chapter concludes with directions for future research.

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