| 書目名稱 | Media Economics in Austria | | 副標題 | A Comparison to Germ | | 編輯 | Markus Posset | | 視頻video | http://file.papertrans.cn/629/628876/628876.mp4 | | 概述 | Exciting overview of the media, how they work and the challenges they face.Compact knowledge for students and practitioners.Understandable, simple presentation of the complex media landscape | | 圖書封面 |  | | 描述 | At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media??.It is questions of this nature that this book addresses, with the aim of helping interested readers understand how the media works. Especially in relation to social media and digitalization, knowing how it works is important - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. This book is suitable for anyone who wants to understand media, and that‘s exactly how it‘s laid out: Readable for everyone and explained in an understandable way.??. | | 出版日期 | Book 2023 | | 關鍵詞 | Media Economics; Media Business; Journalism; Radio; Print media; TV | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-42195-3 | | isbn_softcover | 978-3-658-42194-6 | | isbn_ebook | 978-3-658-42195-3 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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