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Titlebook: Media Convergence and the Development Strategies of Radio and Television in China; Peng Duan Book 2020 The Editor(s) (if applicable) and T

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樓主
發(fā)表于 2025-3-21 19:36:56 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Media Convergence and the Development Strategies of Radio and Television in China
編輯Peng Duan
視頻videohttp://file.papertrans.cn/629/628872/628872.mp4
概述Reviews media convergence strategies of broadcast communication in China.Discusses a variety of empirical data from prominent TV and radio stations in China.Provides a comprehensive theoretical framew
圖書封面Titlebook: Media Convergence and the Development Strategies of Radio and Television in China;  Peng Duan Book 2020 The Editor(s) (if applicable) and T
描述This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication..Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence..
出版日期Book 2020
關(guān)鍵詞Chinese Media Convergence; Smart Media Communication; Chinese Radio and TV Networks; Chinese Broadcast
版次1
doihttps://doi.org/10.1007/978-981-33-4149-4
isbn_softcover978-981-33-4151-7
isbn_ebook978-981-33-4149-4
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 22:19:49 | 只看該作者
The Rise, Concept and Manifestations of Media Convergence,that an established physical network could provide any type of media facilities, whereas media facilities that were once limited to a certain technology could be sent to any physically separated network.
板凳
發(fā)表于 2025-3-22 01:48:00 | 只看該作者
The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convere continuously falling profit, the compressed recipient market and advertising space, the dramatic talent loss and a reduced ability to sway public opinion all placed conventional media under tremendous pressure, which means conventional media must become fully aware of the urgency of the situation.
地板
發(fā)表于 2025-3-22 08:21:05 | 只看該作者
Communication Strategies of Radio and Television Against the Background of Media Convergence,ty of the party and served as its mouthpieces. Meanwhile, the system of centrally managed revenue and expenditure, fiscal subsidies, government-supported subscription and post-office publication was introduced.
5#
發(fā)表于 2025-3-22 09:53:31 | 只看該作者
tations in China.Provides a comprehensive theoretical framewThis book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in
6#
發(fā)表于 2025-3-22 12:54:55 | 只看該作者
Book 2020heoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, a
7#
發(fā)表于 2025-3-22 18:54:18 | 只看該作者
8#
發(fā)表于 2025-3-22 21:13:07 | 只看該作者
9#
發(fā)表于 2025-3-23 04:37:40 | 只看該作者
Cases of Reforms of Radio and Television Against the Background of Media Convergence,Britain”. The strategy has become the guiding principle for British media convergence, and its goal is to turn the U.K. into a global digital capital with the championing of media infrastructure renewal and the adoption of emerging digital technology.
10#
發(fā)表于 2025-3-23 05:36:36 | 只看該作者
Communication Strategies of Radio and Television Against the Background of Media Convergence, of which is party-controlled media or party principles. In other words, as public institutions, news media were primarily responsible for the publicity of the party and served as its mouthpieces. Meanwhile, the system of centrally managed revenue and expenditure, fiscal subsidies, government-suppor
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