Titlebook: Media Convergence and Deconvergence; Sergio Sparviero,Corinna Peil,Gabriele Balbi Book 2017 The Editor(s) (if applicable) and The Author(s

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Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environmentsds also to fragmented audiences. Diverse audiences use different media platforms to get films and television shows whenever and wherever they want. The chapter deals with two parts of the consequences of digitization in converged media environments: first, the level of cultural developments in textu

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Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contirrent processes of the television broadcasting industry’s convergence towards connected TV. Following CT, it assumes that an organization’s environment creates challenges or contingencies that managers need to address in part by adopting appropriate strategies. When managers find themselves in a sit

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Regulatory (de) Convergence: Localism, Federalism, and Nationalism in American Telecommunications Pohat have long been dormant: local municipalities and state legislatures. Moreover, it exemplifies both convergence and deconvergence in American telecommunications policy. Convergence occurred through the 1996 Telecommunications Act that allowed multi-modal competition in cable, telephony, and inter

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The Triple-Network Convergence in China: Implementation and Challengesm and internet networks, in order to allow companies to deliver, in addition to the more traditional services, IPTV and mobile Television. However, despite the support from the central government and the potential for economic benefits, a proper regulatory framework could not be established because