Titlebook: Media Capitalism; Hegemony in the Age Thomas Klikauer Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license t

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Conclusion: Towards a Theory of Media Capitalism,ratic media. The book ends with a theoretical proposal arguing that the theory of communicative action will enable us to transcend media capitalism moving towards a society that is no longer defined by media capitalism.

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on studies and critical media studies.Explores corporate medThis book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the media’s ability

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Introducing Media Capitalism,and why the media, in turn, depends on capitalism. This chapter makes two arguments. Firstly, capitalism needs the media to sell commodities to consumers. This is the task of marketing. The role of marketing in capitalism has been well established. It operates successfully. Secondly, capitalism also

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The History: Of Media Capitalism, one of the key inventions supporting the widespread use of the media has been Gutenberg’s printing press (1440), one of the key inventions that allowed capitalism to flourish was Thomas Newcomen’s use of a steam engine. It pumped water out of a coal mine in the year 1712 and thereby increasing prof

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Media Capitalism and the Public Sphere,seventeenth and eighteenth centuries. The chapter argues that the original idea of the public sphere was to exchange new ideas in the wake of the Enlightenment. The public sphere also served the transmission and dissemination of scientific knowledge. Yet, the public sphere could also be used for oth

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Media Capitalism and Universities,al staff, developers, managers and so on. As a consequence, academic fields like media studies and communications have become highly sought-after subjects. In recent years, universities have facilitated the move from analogue media to digital media. At the same time, former elite universities that h

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The Society of Media Capitalism, parts. One part is the commercialised part of society. The second part is the non-commercialised part. The latter might be seen as the lifeworld. The lifeworld has been protected from the imperatives of capitalism. Under media capitalism, corporate media have been able to successfully infiltrate an

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Human Behaviour in Media Capitalism,shaped by media capitalism which, in turn, transports the ideology of media capitalism into every part of society and thereby shape our behaviour. Key to this is the psychological power of behaviourism. The often rather secretive workings of behaviourism can be traced to the way we behave. For one,

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Media Capitalism and the World of Work,out work and employment. These views are shaped through the way in which the world of work is presented to us by corporate media. The chapter argues that the way this is presented is shaped by the prevailing ideology of media capitalism. This means that our images of the world of work are those imag